Motley shows NFPW loyalty, delivers marketing strategy on national level

She is a popular national speaker, has over 200 professional awards and helps national clients communicate better. In her spare time, she will publish  book soon. What an awesome, unique and unbelievable NFPW member.  Meet Christina Motley.


Name: Christina M. Motley

Christina Motley

Christina Motley

City and State: Raleigh, NC

Affiliate and any leadership positions:

North Carolina, previously Virginia affiliate. Previous positions include NFPW conference host (helped plan the conference when it was in VA), High School Communications Contest coordinator, three times VA Sweepstakes Winner and contributor to newsletters and held a board position years ago.

Years a member of NFPW: since 1992

Tell us a little about you.

As CEO and CMO of Christina Motley, LLC—a Triangle North Carolina-based strategic integrated marketing and communications company—Christina and her team deliver Chief Marketing Officer (CMO) services on demand and on point marketing strategies WHEN & WHERE™ national clients need it.

Her management and marketing expertise in both corporate and agency environments, combined with her education, allows Christina to bring a unique perspective and unusual breadth and depth of knowledge to help clients build brand loyalty, foster customer engagement and drive new business.

Her leadership in operations, sales, talent acquisition and human resources has benefited many clients, including many the top Fortune 500 brands and earned her over 200 awards and accolades for leadership, creativity, writing, management, entrepreneurship and marketing.

A popular keynote speaker and member of the National Speakers Association, she provides dynamic presentations on leadership, marketing strategy, team building, content marketing, social media, writing and other topics designed to motivate, celebrate and empower her audiences.

Christina Motley

Christina Motley

As a successful writer, her articles have been published online and in print in regional, national and international publications.

Her first book–The Greater Roanoke Region: Your Open Door to Technology, Education and Scenic Beauty– won first place state and national awards from the National Federation of Press Women and continues to generate awareness and tourism for Roanoke Valley, Virginia.

Her third book–Reflections of a 150 Year History:  Roanoke County, Virginia Fire & Rescue– is scheduled for release in 2014.

She serves on the Board of Advisors for EntreDot, TransformED Leadership, Inc. and Career Pro, Inc. She remains active in a number of industry associations both nationally and locally and regularly volunteers in the community.

A South Carolina native, who spent most of her life in Virginia, Christina lives in Raleigh, NC with her daughter, Morgan M. Maccherone, and their dog, a Golden Retriever named Bella.

Morgan graduates this spring as valedictorian of the largest high school in Wake County.  Christina’s greatest compliment is that Morgan calls her the “World’s Best Mom.”

Any career advice you would give?

Get involved early. I started with a Girl Scout newsletter, high school newspaper and college paper. It has served me well. I also believe you have to give to get and am a huge advocate of internships.

Which talent would you most like to have? I wish I could play the piano by ear.

If you could live anywhere, where would it be? Vancouver Canada

What book are you reading?

I practice daily reflections from A Year of Miracles by Marianne Williamson. Professionally I just finished Seth Godin’s All Marketers are Liars.

What would people be surprised to learn about you?

I’m a self taught chef and an expert downhill snow skier.

Why is your affiliate and NFPW important to you?

NFPW is the first professional association I joined so I feel a sense of loyalty to it. It  represents freedom of speech, the expression of writing and the importance of good, effective communications. As a professional writer and marketer with degrees in journalism and English that is of utmost important to me.

Way to follow you on a website, twitter, Facebook, etc.

New media


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