Archive for the ‘South Carolina’ category

Meet a Member: Karen Rhodes

July 24, 2018

One of the outstanding members of the Media Women of South Carolina affiliate is  Karen Rhodes. She helped organize the wonderful 2014 NFPW conference in South Carolina. She currently does a great job as the director of the MWSC professional communications contest. She is another unique and unbelievable NFPW member and I hope you enjoy getting to know her a little better. 

Name: Karen Brower Rhodes

City and State: Spartanburg, S.C.

Karen Rhodes

Karen Rhodes

Affiliate and any leadership positions: Media Women of South Carolina. Currently serve as treasurer and state Communications Contest director. Served on planning committee for 2014 NFPW Conference in Greenville, S.C. and named MWSC’s 2005 Communicator of Achievement.

Years a member of NFPW: 16 (since 2002)

Tell us a little about you.

As director of public relations at Sherman College of Chiropractic, I handle public relations, media relations, marketing, advertising, social media and communications for one of the nation’s 18 chiropractic colleges. It’s a fun job with quite a bit of variety. One day I might be writing feature stories or news releases, and the next day I might be designing the alumni magazine or drafting an email to prospective students. I recently joined the Office of Institutional Advancement, so I’ve learned quite a bit about fundraising, donor relations and more.

Locally, I am involved with our NFPW state affiliate, Media Women of South Carolina. I serve as vice chair of the board for Safe Homes / Rape Crisis Coalition, and I am on the board of directors of the College News Association of the Carolinas. I’m active with the Spartanburg Chamber of Commerce and serve on one of its #OneSpartanburg Action Teams.

I graduated twice from Gardner-Webb University, the first time in 1998 with a B.A. majoring in communication studies with a minor in English, and the second time in 2005 with an M.B.A. and a concentration in health care management. My husband, Zach, and I have one daughter, Laney, who is 12 and keeps us entertained daily. We love to watch movies together. For fun, I take a tap class at a local dance studio.

Karen Rhodes, right, with other Media Women of South Carolina members at the 2014 conference the group hosted.

Karen Rhodes with other Media Women of South Carolina members at the 2014 conference the group hosted.

Any career advice you would give?

Always look for ways to learn. Professional development is a great way to build your skills and show your value to an organization. Even if you can’t attend many formal programs, simply having lunch with colleagues can be a great way to share ideas, learn something new and make powerful connections.

Which talent would you most like to have?

I would love to have an inherent sense for cooking. I love to bake (I actually enjoy the precision and all the measuring), but I just don’t have the ability to put a dish together with “a little of this” or “until it tastes right.”

If you could live anywhere, where would it be?

I have to say, I really love Spartanburg and its energy these days. The downtown expansion, the arts and educational communities, and the dedication to making it the best possible place to live really keep me inspired here. If I had to leave, I would go all out and move to Italy.

What book are you reading?

I love a good thriller. I just finished The Secret Room by Sandra Block and I’m now reading The Storyteller by Jodi Picoult. I don’t read much nonfiction, but I have to say, the best book I read last year was Just Mercy by Bryan Stevenson.

What would people be surprised to learn about you?

I’m a recovering “crazy couponer” and love to chase down a good deal! I once wrote a regular couponing/money-saving column in our local newspaper. Along with two friends and partners, I co-owned Saving in Spartanburg, an organization aimed at helping shoppers save money. We taught couponing classes, maintained a blog and shared tips on budgeting. We still have an active Facebook page (https://www.facebook.com/SavingInSpartanburg).

Why is your affiliate and NFPW important to you?

Media Women of South Carolina is a small but powerful group of women in a variety of professions with a shared passion for communications and First Amendment rights. I always learn something when we get together. They are inspiring women, and I am honored to call them colleagues and friends. NFPW provides wonderful programs, an opportunity to have your work recognized through the national Communications Contest and, most importantly, a network of women who share similar passions and professional values.

Way to follow you on a website, twitter, Facebook, etc.

LinkedIn: https://www.linkedin.com/in/karenrhodes/

Instagram: https://www.instagram.com/kayranr3/

Facebook: Karen Brower Rhodes (send me a friend request)

Meet a Member: Katie Freseman

July 21, 2015

One of the many outstanding presenters at the NFPW conference last fall in South Carolina was Katie Freseman. She is a social media expert and shared digital marketing tips with others during the conference. She is also a past graphic designer for the NFPW Agenda publication. This talented woman continues to excel in all she does. She just added “super Mom” to her talents, with the birth of her darling daughter earlier this year. Meet another unique and unbelievable NFPW member, Katie Freseman.

Katie Freseman

Katie Freseman

Name: Katie Freseman

City and State: Greer, SC

Affiliate and any leadership positions: Media Women of South Carolina

Years a member of NFPW: 10 years

Tell us a little about you.

I graduated from North Carolina State University in 2005 and have over 10 years of experience in the communication field. Although I love all aspects of the communication field, I have a passion for digital marketing.

As the first public relations director of The Charles Lea Center (2006 – 2008), I was able to build a department for a large agency from the ground up, including a social media presence. One of my greatest accomplishments at the Center was the implementation of a second brand geared toward businesses for the Center’s adult workforce. The Workability brand and related collateral was developed to present businesses with a viable option for their outsourcing and hiring needs.

As the first communications director at the Spartanburg Humane Society, SHS, (2008 – 2013), one of my many achievements was implementing a digital media presence. I implemented a social media strategy and began utilizing Facebook, Twitter and e-marketing to reach the shelter’s target audiences:  supporters, donors, volunteers, clients, adopters and even humane education participants. While I was there, the digital marketing presence grew to include thousands of followers with monthly engagement reaching over 100,000 impressions and monthly digital marketing fundraising efforts raising hundreds, if not thousands, of dollars.

As a member of the University Communications staff at the University of South Carolina Upstate, I work with a team of individuals to manage the University’s web and social media presence. I manage a 75 member team of website content contributors and dozens of social media accounts on a wide variety of channels across the campus.

Outside of work I volunteer my time creating the digital newsletter for Lowcountry Lab Rescue and also recently completed a social media campaign for the Spartanburg Area Conservancy that doubled their Facebook likes while also raising their post reach and overall engagement to their highest levels since the page’s inception. I enjoy spending time with my newborn daughter, husband and two labs.

Any career advice you would give?

I think having good boundaries is especially important for success both professionally and personally. I find myself to be much more effective and successful when I have taken time for myself. Taking time out for lunch or a short afternoon walk around our campus helps me to refocus and reengage myself.

Katie Freseman with newborn daughter Stella Elise.

Katie Freseman with newborn daughter Stella Elise.

Which talent would you most like to have?

As a new mom, I find myself sleep deprived more often than not. If there was a way that I could survive on less sleep and still run at 100%, I would sign up for that in a heartbeat!

If you could live anywhere, where would it be?

I have been fortunate enough to visit many places that I would love to live if money were no object. At the top of my list is Hawaii. Colorado is a close second. I love spending time outside hiking and running.

What book are you reading?

Working full time and being a full time parent does not leave a lot of time for reading. However, on my current list of books to read is the latest Janet Evonovich book in the Stephanie Plum series as well as Lean In: Women, Work and the Will to Lead.

What would people be surprised to learn about you?

Although I have lived in the south my entire life, I thoroughly enjoy skiing. My husband and I make it a point to go skiing every year. We prefer to ski the Rocky Mountains but enjoy a trip to the Appalachian Mountains, too.

Why is your affiliate and NFPW important to you?

MWSC has provided me with the opportunity to meet many talented women (and a couple of men, too) in my field.

Way to follow you on a website, twitter, Facebook, etc.

Because I spend so much of my time on social media for work, I tend to be a bit of a lurker on social media. www.facebook.com/katiefreseman www.twitter.com/kfreseman

Meet a Member: Tiffany Ervin

May 12, 2015

I met Tiffany Ervin last fall when she showed up as our tour guide for a walking tour as part of our NFPW Conference in South Carolina. Did I mention she was wearing four-inch high heels all day for the walking tour? She was a great tour guide and it was a great experience. She showed off the first selfie-stick I had ever seen, so we posed for several photos during the day. Tiffany is always sharing her singing and speaking talents with others. I enjoy following her on social media — in part so I can see the great places she shares her talents and I look forward to seeing her weekly #TuesdayShoesday update. She is another unique and unbelievable NFPW member I am honored to call a friend.

Tiffany ervin

Tiffany Ervin

Name:   Tiffany Ervin

City and State:  Flat Rock, NC

Affiliate and any leadership positions:

Media Women of South Carolina

Years a member of NFPW: 3

Tell us a little about you.  

I was a broadcasting major at the University of South Carolina (GO GAMECOCKS!!) who worked in public relations, fundraising and special event planning for more than 20 years before FINALLY working for a television station. I am a freelancer who has worked as a sideline reporter, television/radio personality, and a professional commercial spokesperson in the last four years. My experiences as both a preacher’s kid and a “has-been beauty queen” (as well as my current lifestyle as a freelancer) have given me lots of material for my current career ambition – to become a sought-after keynote speaker.

Any career advice you would give?

Tiffany Ervin, center front, taking a group selfie on a pre-conference walking tour in South Carolina.

Tiffany Ervin, center front, taking a group selfie on a pre-conference walking tour in South Carolina.

Two things…

First – “Nothing is impossible. The word itself says ‘possible.'” – I have learned it’s never too late to live out your goals and dreams if you have the right resources. Resources aren’t just talent and experience – they also include a willingness to never stop learning and growing, as well as a strong support system of friends, colleagues and mentors.

Second – “Done is better than perfect.”  Apparently delegating isn’t one of my strong points. So learning to let others help me has been a challenge, but it certainly makes life easier!

Which talent would you most like to have?

Dancing!  As a singer, instrumentalist & public speaker, I’m never afraid to be in front of a crowd.  I would never imagine myself “Dancing With The Stars,” but I would like to just have fun on a public dance floor without being an embarrassment to my friends!

If you could live anywhere, where would it be?

Right where I am!! I love to travel, but I am always so happy to come home Upstate SC & Western NC – the mountains, the people, the weather, the activities & my family & friends…what more could I ask for!?

What book are you reading?

Don’t Bet Against Me by Deanna Favre

What would people be surprised to learn about you? 

Tiffany Ervin rocking one  her 100 pairs of shoes.

Tiffany Ervin rocking one of her 100+ pairs of shoes.

Probably no one would be surprised to learn I own more than 100 pairs of shoes. But even though I’m a self-proclaimed fashionista & I love wearing a different outfit every day, I’m also very “thrifty” when it comes to shopping! I have “shopping rules” with specific spending limits on my clothing purchases! The thrill of the hunt at consignment & thrift stores is just as exciting as wearing a “new” outfit.

Why is your affiliate and NFPW important to you?

I only came to learn of NFPW and the South Carolina Media Women a few years ago. Even as the “new kid” in the group, I was immediately made to feel welcome and included. I have been inspired, challenged, educated and gently pushed to pursue my dreams and have made some amazing friends along the way. I look forward to many more years of involvement in this organization!

Way to follow you on a website, twitter, Facebook, etc. 

Facebook.com/tiffanyervinofficial

Twitter & Instagram: @TiffanyErvin

http://www.tiffanyervin.com

Also on YouTube, Meerkat, Periscope, Pinterest & WordPress